International specialist of digital e-commerce solutions, Nexway reaches a milestone for its US expansion by providing a new shopping cart and marketing services to one of the leading design and CAD modeling software publishers, IMSI/Design LLC.
IMSI/Design software products include TurboCAD®, DesignCAD?, TurboFloorPlan®, and DoubleCAD®. IMSI/Design had been looking for a partner to boost its online sales and supply customized e-commerce features and chose Nexway as a service provider for these services in the U.S. and abroad.
Thanks to its European leadership and international presence Nexway was able to convince IMSI/Design and to supply a solution that is optimized and tailored to IMSI/Design”s specific e-commerce needs.
In response to IMSI/Design”s requests, Nexway has deployed its “Digital Store” e-commerce platform for online sales of both physical and downloadable software, offering the complete range of IMSI/Design”s reward winning design products in a Buy Download experience. Nexway”s “Digital Store” platform offers cutting-edge front-office e-commerce features to increase conversion rates and to optimize sales. IMSI/Design has real time access and control over site analytics, pricing and marketing actions, thanks to Nexway”s SaaS interface “Digital Cocoon”.
Under this agreement, Nexway is also involved in the publisher”s e-marketing strategy. Nexway”s Digital Agency is a team of experts providing ideas and actions to accelerate sales. The Digital Agency also manages IMSI/Design”s customer relations and interfaces with the publisher”s customer database using proprietary e-CRM tools to improve and optimize sales.
“Nexway has been an incredible development and e-commerce partner for IMSI/Design. They were tasked with providing our company with a comprehensive and complicated shopping cart solution in a very short timeframe. There was little to no margin for error for this project and Nexway”s team of professionals came through beautifully for IMSI/Design, delivering a new shopping cart and e-commerce platform on-time and in good working order. Since the launch of the new cart, we are getting better than expected rates in online order fulfillment and we look forward to launching new online sales initiatives with them,” said Bob Mayer, Chief Operating Officer of IMSI/Design.
“Our partnership with IMSI/Design fully demonstrates our outstanding international reputation. Success on the U.S. market validates the legitimacy and recognition of Nexway”s innovative know-how, which has been growing continuously over the last 10 years, “concludes Gilles RIDEL, Nexway”s CEO .
Nexway is a multi-national group providing two main activities: Europe’s leading aggregator of digital content and provider of e-commerce solutions for software publishers and video games.
As an aggregator of content, Nexway is able to offers a catalog of software and video games more than 12 000 references key players in e-Commerce and Internet (such as Dell, Orange, Fnac.com, Telefonica, Turkish Telecom etc.). Nexway”s e-commerce platform provides white label solutions (Digital Channel) and a content delivery engine (Digital Content). As a market leader, Nexway is Microsoft”s digital distribution partners for the European market.
Nexway deploys its “Digital Store” e-commerce service offer on an international level. Nexway addresses end customers and/or resellers of publishers, through specialized e-commerce platforms, as downloads, and using new sales models, such as subscriptions, per item sales and In-product stores.
Many successful publishers such as Kaspersky or Gravity have partnered with Nexway and take advantage of Nexway”s “Digital Store” offer and associated marketing services, to drive their online sales strategy. These services include a complete range of modules and services that enable publishers to optimize the customer lifecycle (acquisition, retention, and optimization).
With a proven expertise in e-commerce Nexway has local presence on all the digital key markets. Headquartered in France, Nexway has 150 employees throughout Europe, Japan, the United States, Canada and Brazil.
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